Awakened Voice Blog

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Drupal Gardens Expands Web System Options

Drupal GardensA significant new service has launched into beta since I posted my Hosted Web System Comparison a few months ago. The service is called Drupal Gardens. Drupal Gardens is a product of Acquia which specializes in commercial support of the open source Drupal content management platform.

As the name implies Drupal Gardens is a hosted version of Drupal, or Drupal in the cloud. This gives you access to the functionality of Drupal without having to create a hosting account, upload files and manage databases. In that sense it's a service that is very similar to WordPress.com. If you're not familiar with Drupal I suggest that you see my Beginners Guide To Drupal which provides an overview of the capabilities of the platform.

Drupal Gardens is built on top of Drupal 7 which is currently in alpha and available for download. Drupal Gardens is not just a recreation of Drupal 7. It includes a new point and click theming tool (pictured below) that allows non-designer types (count me as part of that group) the ability to switch and customize many elements of their theme very easily. This functionality is similar to what is offered by Squarespace. There's also a WYSIWYG editor (using CKEditor) which is something not included in Drupal 7 core.

Drupal Gardens Themes
Drupal Gardens Theme Interface

Because Drupal Gardens allows you to build sites that range from basic blogs to full communities it is more of an alternative to services like Squarespace and Ning than Wordpress.com or Typepad. I have added Drupal Gardens to my Hosted Web System Comparison so you can see how it measures up to all of these services. Since it's early in the beta period you can expect that features will expand as Acquia processes feedback from the community.

Drupal Gardens is employing a freemium business model which allows you to create a site for free that has traffic limits and advertisements. For either $19.95 or $39.95 per month, per site you can remove the ads and expand traffic limits. This may seem pricey to those who are used to paying $9.95 per month for shared hosting that allows for multiple sites. You have to consider that when you pay for a service like this you're paying for the simplicity, convenience and performance that you won't be getting in a shared hosting environment.

There's a unique element to the Drupal Gardens service that I haven't yet found with other hosted web systems. If you get to the point where you want to move to your own hosting you can export your entire site and migrate it to Drupal on the host of your choice. I know with WordPress.com you can export the posts and the comments but I don't think you can take the files with you as well. So that's definitely something to consider. 

At the present time rich media support within Drupal Gardens is limited. You can upload and automatically resize images for inclusion within posts. There's also a media library that allows you to access your previously uploaded images. In my limited testing so far I have not found a way to easily create image galleries. Uploading and handling of audio and video are still a question mark? I haven't seen any indications of how these will be handled and what limits for file sizes and total storage allocated will be in effect. So if you're site is going to be a media heavy effort you'll probably want to keep an eye on the Drupal Gardens blog to see what they announce.

There's no doubt that Drupal Gardens is going to be a contender in the hosted web system space. The service is still in the early phases of development so it may not be ready for your new production website yet. The good news for those who want to give it a try is that the platform is free at all levels til the end of 2010 so you can assess the readiness and your level of comfort without any risk. Right now you'll have to do with a yoursite.drupalgardens.com web address but they should have custom domains up and running in the near future.

Current Drupal site builders should consider having a look at Drupal Gardens as a way to preview some of the features available in Drupal 7. Drupal Gardens may also end up being a good option for serving clients who need community sites built and deployed quickly. For those who are new to Drupal this is probably the best way to get acclimated to the interface and features of the Drupal platform without having to install databases and get into all that technical stuff.

Google Buzz Launches, Web Goes Insane

Google BuzzGoogle Buzz launched this past week with much fanfare and immediately generated a visceral reaction from both privacy advocates and fans of the the FriendFeed service. Before getting into those issues I'll take a minute to give you my take on Google Buzz and what it means for content creators and web community builders.

There are two main components to Google Buzz, aggregation and publishing. It's an aggregator that pulls information from other sites and adds them to your stream. I'll start by describing some of the publishing features. There are mobile and locational components to Google Buzz as well that are worth exploring. I won't cover them in this post though.

The image below shows the window that tells you what you have connected and what is available to connect to Buzz. The list of potential sites and services is mysteriouly generated based on things you have linked in your Google profile. My profile is here. If you don't have a Google Profile then I don't think Buzz will be of much use to you. The key thing to remember is that besides needing a Google Profile you also need to have personal links added to your profile (Google suggests some good ones) in order to have those sites available to add to Buzz. That means you can't just add any old RSS feed into the mix. It should surprise no one that Google gives high priority to Google owned services such as Picasa, YouTube and Google Chat.

Google Buzz Connected Sites

Then there's the issue of the stream created by the sites you add. It's viewable in two places, your Google Profile and in Gmail. The image below shows what my Google Profile looks like with Buzz entries. Notice that people can now comment and like entries right from your profile.

The iPad From A Developer / Media Creator Perspective

Apple iPad

In my previous post I offered up some personal thoughts on the iPad as a technology buyer. Although I opined that there's a lot not to like about the iPad that doesn't mean there aren't new opportunities to be exploited or at least considered. Most of the issues I've been thinking about relate to the increased screen size and beefed up processor contained in the device.

Some iPhone apps will now be obsolete. There are quite a few iPhone apps that exist merely because the screen is too small for efficient navigation and content creation. The larger screen on the iPad means that apps like those for systems such as WordPress and Squarespace won't be necessary since people should be able to create content with few limitations in the Safari browser. It remains to be seen whether or not the browser will be able to access the file system on the device so people can upload photos so that may be a limitation. Another limitation will be the lack of Adobe Flash in the Safari browser. You may be able to embed a video in a blog post but you won't be able to preview how it looks unless it's from YouTube. Also, all of the apps meant to offer up the content of blogs and news websites should be obsolete as well. Once again these are apps that exist merely due to the iPhone screen size limitations. That doesn't mean that news organizations won't build custom (and probably paid) apps to take advantage of the touch features of the device.

YouTube will be more important than ever. The larger screen and faster processor will help to create a much better video experience on the iPad. YouTube is the video site that is best integrated with the device. Both embeds and links to videos should work as they do on the iPhone. The limited storage on the device is also likely to spur users to seek more entertainment in the cloud. So if serious media creators want to be present on the iPad without the hassle of having to figure out the right video codec necessary to support it then they will likely have an outpost on YouTube. Video creators will also want to think about size. Some are optimizing the video size for the iPhone dimensions of 480x320. That size will need to be adjusted up in order to look good on the iPad.

Education apps will become more prominent. Don't underestimate the value of the iPad as an educational device. I can easily imagine kids having this in their backpack instead of multi-subject notebooks. Apple is already on top of this with their mobile iWork suite. That doesn't mean that there won't be a demand for unique and useful apps created by independent developers. The iPad can also be a blockbuster kids learning device as well. A parent who already likes the idea of the iPad could be convinced to buy if they think it can also be used as an education tool for their children. Based on my kids love of my iPod touch I'd say the iPad will be used by many small children.

Interactive books will become a much more attractive class of content. I'm not just talking abut the e-books that Apple will sell in their iBook store. I'm talking about web based books that have links to other sites and embedded videos or audio. The size of the device lends itself to a more involved content experience. I could imagine someone sitting in a chair and getting really absorbed in something. The touch also allows more scrolling which isn't a good option on the iPhone.

The cloud will become infinitely more important. Many of the limitations of the iPad are no longer limitations when paired with robust cloud services and 3G connectivity. Take the issue of document creation. You could pay $30 for the mobile iWork suite or you could use Google Docs via the browser for free. Using the cloud rather than a local app solves the issue of multi-tasking as well. Pandora need not worry about folks not using their service on the iPad due to multi-tasking issues. If they figure out how to allow streaming via the Safari browser then the problem is solved. In my previous post I complained about the dearth of storage and the lock in to iTunes for media playback. But with media stored in the cloud you can have access to an infinite amount of entertainment.

Apps should take advantage of touch and motion capabilities. With the iPad, an app as an alternate visual representation of a website won't do. I think developers will need to consider innovative ways to take advantage of the touch and motion capabilities of the iPad if they want to capture the imagination of users and stand out from the crowd of hundreds of thousands of apps. I think that Apple is counting on develpers to make this happen. It's probably the reason why the iPad is so much like the iPod Touch, just bigger. A larger interface with touch and motion capabilities really opens open the possibilities. And since apps are what really set the iPhone apart then why shouldn't apps set the iPad apart from the competition that will surely come.

This may not sound like the post of someone who doesn't find the iPad highly desirable in its current form. I may not be the target market after all. This is a device that on first glance I think many non-techy, non-Mac loving people will find attractive and appealing. They won't stress about things like card slots and video formats. They'll just think, "That's the most amazing thing I've seen." After all, you don't need perfect functionality for a device to appeal to a mass market. You need to generate a feeling in the mind of the customer. Apple has been very good over the last few years at creating devices that people want without knowing exactly why they want it. They just want them. That's a powerful force. So I think that many people will buy this product. That's why I also think that web developers and media creators should figure out ways to make things that appeal to the many people who will be using the iPad just a few short months from now.

The iPad And Me

I have quite a few thoughts about Apple's new iPad device that Steve Jobs recently showed off. Some of those thoughts are my personal feelings as a consumer and some are the thoughts of someone who observes (and sometimes participates) in the world of online media. I'll lead with my personal thoughts in this post and follow up with a post that considers the wider implications of the device.

The iPad is quite disappointing and not something I would buy. For all it can do you're still getting a device in the iPad that is very limiting. The max memory you can get is 64GB. That's a lot of memory for an iPhone but for a multimedia device like the iPad it's paltry. My personal music collection is over 20GB at this time so that even rules out the entry level. I'll also want to load the thing up with high res photos (several GB at least) and movies too. My movie library at present takes up over 100GB of space an it grows weekly as I burn DVDs from my collection. The space issue is also a convenience issue. It's a real hassle to deal with managing what I can or cannot have on the device to consume at any given time. I want to be able to access everything I have. That kind of access makes the iPad experience a carefree one.

There are a few of ways that Apple could address the space issue. First they could offer larger storage options. They may be technically limited with respect to the amount of memory supported on a flash chip. Perhaps Apple could add a second chip or work with memory makers to innovate and develop larger chips. Apple also has the option of adding an SD card slot. This seems like a no brainer feature that would allow the user more freedom and take away storage anxiety issues. Apple hasn't given access as of yet to the file system on the iPhone so perhaps that's why no SD card slot. This is a new device though and should (we would hope) be free from some of the more annoying limitations of the iPhone. Another possible remedy with the SD card would have iTunes be able to recognize media on the card and allow you to browse it on the device while the card in plugged in.

The iPad screen concerns me as well. You would think that a device meant to make a visual impact would support HD video content. But the screen only has a resolution of 1024x768 which is a fading standard at best. So how will those 1280x720 (or even 1680x1020) videos that YouTube now supports look on the iPad? Scrunched up I would imagine. Another issue with the screen is the orientation when docked. Since the iPhone is pretty useless when standing up in a dock then vertical orientation is no problem. But the iPad has a special keyboard dock which looks like an awesome accessory. But you're stuck with a vertical orientation. Sure I could live with that my preference is horizontal. Why not have two docking ports?

Then there's the multitasking issue. It's really unbelievable that a person can't run Pandora and view their photos or have a Twitter client open and work on a document. Yes, you can listen to your hearts content via iTunes while doing something else. And I think that's Apple's point. They want you using iTunes as much as possible. Which also explains no flash support for the iPad browser. No flash support in the browser means no Hulu or Netflix streaming which would be perfect for the device but also cut into the use of iTunes as a media player. Which brings me to a point about video.

Apple is very restrictive with respect to the video formats that they allow for playback on their devices. So unless you have an Apple TV or use iTunes as the place where you buy movies then it's unlikely that you'll have a wide array of content that will play on this device.This further locks the user into iTunes which in case you haven't noticed is very expensive to either buy or rent movies. I've thought about how great it would be for Hulu or Netflix to create an app for the iPad but it's not a given that Apple would approve it. The other option for Hulu and Netflix would be to encode videos into the correct (H.264 I believe) format for playback on the iPad. I gather that it would be an expensive endeavor to make that happen. So it's likely that Netflix and Hulu place their energies elsewhere.

Another question I have about the iPad is this. Where's the cloud? Seriously. This is a device that screams, CLOUD! Access to some sort of a media storage and delivery service (iTunes?) in the cloud would solve many of the storage problems and make the device infinitely more attractive. Imagine having access to your movies, music and photos anywhere you have an internet connection? That would be great and it would create a whole new business for Apple. Apple has already dipped their toe into the cloud with their MobileMe service which syncs email contacts and photos across devices. I have no doubt that adding music and movies to that mix would be tricky. The various studios and record companies have previously litigated against companies that let people upload music and movies for streaming, even for personal use. This is Apple we're talking about though. They already have a relationship with the entertainment industry, albeit a tenuous one.

Finally, I think the price of the iPad is too high. I know that $499 seams reasonable for a blown up iPod Touch given all the enhanced possibilities. That only gets you 16GB of storage though. And the accessories like the keyboard dock and the stand will cost you (no pricing on these yet) extra money. It's likely that the stand and keyboard will bump the cost up to $600. Add in the three iWork apps shown in the demo and then you're up to $630 before taxes which in New York would be about $50. So now you're closer to $700. Seems expensive to me given the limitations.

So what do I think the iPad is good for? It looks nicer as an e-book reader to me than the Amazon Kindle. That attractiveness may go away if the cost of the e-books (which is unknown at this time) ends up being more than $9.99. If it's as fast as people say it is then the iPad will be a great gaming device. The drawing features shown in the demo look nice too. I think that the use of touch is the most intuitive way to learn. My kids, both under 5, love my iPod Touch and immediately start interacting with the touch screen. I know that my wife would love to have her hands on this so she could surf the web while relaxing on the couch. E-books, web surfing, listening to music, gaming, fun and learning for the kids.

Those are some big pluses in favor of the iPad. But are they big enough to justify paying $550 (with tax and without accessories) for a device that has limited storage, no multitasking of apps and relies on iTunes for media playback? If I didn't already have two computers in the house, plus a netbook and an iPod Touch I'd say that price is right. Given all that I do have I say it's not a prudent expenditure. In the end discerning the value to me and the thus the right price point depends upon may assessment of where the iPad might fit into the digital lifestyle of my family. That's something I'll be pondering over the next few months.

In my next post I plan to touch on some of the opportunities that the iPad presents for app developers, media publishers and web community builders.

So You're On Twitter. What Else Are You On?

I'm pretty sure that many businesses will be taking the leap onto Twitter and Facebook in 2010 as part of a new push to be more social. More often than not when people describe their business relationship with a social network they like to say they're "on" it. "Hey' we're on Twitter!. Follow us." Here's a good question for those businesses. Why should I follow you on any website? What's going on over on Twitter or Facebook that I can't get from your main website? Because if something special is going on over there we'd all like to know about it. If you haven't thought about this then perhaps you really don't have a strategy. If that's the case then I recommend reading my previous post about the importance of a primary business website. In brief, before you give your main web presence over to Twitter and Facebook you should consider the implications surrounding that choice.

What are your goals on Twitter and Facebook? Gaining followers perhaps? Then what? For a company like Dell that sells a physical product its pretty obvious what their goals are on their Dell Outlet Twitter account. They're promoting items from the Dell Outlet store. So they can measure the success of their strategy in terms of the revenue generated from the promotions (tracked via the coupon codes I assume) that they post on Twitter. But what's the real cost of employing such a strategy? After all, while the Twitter followers get their hands on juicy coupon codes, the other Dell customers (the ones who go directly to the Dell outlet websites) are on the outs. It's almost like Dell is saying, "Sorry folks, you're not tech or social network savvy enough to get the good discounts." That's some way to treat your customers. Heck, if you go to the Dell Factory Outlet web page they don't even have a link to their Twitter account. Is this a smart strategy? The Dell Outlet is obviously "on" Twitter, and well known their with 1.5 million followers, but why are the discounts invisible to the people who arrive directly on the site? And why no link back to the Twitter site? It's either part of a grande plan or a serious disconnect.

In any case the Dell story illustrates an important point. Presence on social networks can exist in a vacuum. I don't think they should though. The social network presence should be tightly integrated with the strategy that you are executing on your primary point of presence which should be a website on your own domain. After all you're offerings on Twitter and Facebook will be limited to the features they offer you. You can't post images on Twitter. You can't post video on Twitter. Sure people can click through by why make them jump through hoops to get to what's important? Facebook does offer both images and video so you have more options there. But Facebook still has many limits and pitfalls that you're primary presence doesn't need to have.

The main point is this. Think it through. Don't just be "on" Facebook. Know why you're there. Know how your presence there connects to your larger strategy. Don't be there merely to collect followers. Make a call to action and base your success on the level of action created by your calls on the social network. Even if you're goal is to merely disseminate knowledge in order to build awareness I think you should create a trackable metric that indicates you're building not just general awareness but true interest in your products and services. That's the part that takes work. Because even as your follower count grows the number of people who friend then forget is increasing as well.

Rethinking Third Party Comment Systems

A year and a half ago I weighed in on third party commenting systems. My message? Avoid them. It's time to rethink that position. Here's why. Social technology has changed alot since then. At the time of my original post there were fewer compelling reasons to use outside systems. For the most part the added value of those systems came in the form of additional features (like threaded comments for example) that the native comment systems of WordPress and Drupal didn't have. Since then WordPress and Drupal have both added threaded commenting to their core software as I knew they would. But something else has happened since.

A number of compelling identity systems have emerged. Facebook, Twitter, and Google have launched APIs (application programming interfaces) that allow 3rd party software to connect with their sites, access profile information and post content. As a result of this development website owners have a new authentication option for visitors to their site. Instead of having people verify their identity by setting up a new account, they can login with an existing profile. Beyond that, when visitors make comments they can push notifications about the comments back to the service of their choice. So they can let their network know about your site when they make a comment. These types of features really expand the possibilities for people to discover your website and are also likely to increase engagement since people can quickly make comments without having to create a new account. All good stuff.

While systems like WordPress and Drupal have modules that support these types of plugins the support for them is a bit spotty. For example, I've gotten Google Friend Connect working on my Learn By The Drop site. Unfortunately I've had to implement a workaround to the module because the initial release hasn't been updated. There are other modules that offer connection to Twitter, Facebook and Google for all the major open source systems but there always seems to be a catch. Either you have to rely on yet another service provider (in the case of Gigya Socialize) or you need to install multiple modules (that don't necessarily play nice with each other) in order to to take advantage of all the services. Dropping in a third party commenting system is one way to get around those issues.

Right now there are three major players in the comment space, Disqus, IntenseDebate and Echo (formerly known as JS-Kit). IntenseDebate is owned by Automattic which runs the WordPress.com service. Based on my research it actually looks like Disqus and Echo are the more promising options for dropping in a new comment system on your site. I've seen some negative comments about Intense Debate. My friend Neville Hobson in the UK tried it and lost confidence in the service. It also appears that IntenseDebate does not currently appear to support Google Friend Connect. Meanwhile both Echo and Disqus have had high profile system enhancements that make those services very effective. I've posted a quick screencast below that shows how those two services work.

While there are some nice benefits of outsourcing your comments there are also some drawbacks. First off, since you're embedding a system running on another server then if that server goes down it could take your site down or at the very least take down your comments for the length of the outage. A slow server on their part will slow your site down as well. Both of those things can really kill activity on your site. Of late it seems like the services mentioned here have performed well but you never know. There's also the issue of retaining existing comments and taking comments with you if you leave. I know that Disqus does a good job with retaining all of your comments. Echo will import comments and keep the Echo comments synced with your native commenting system in the background. So both of these services sound like they make it easy to switch back if you don't like them.

Disqus and IntenseDebate are free whereas Echo costs $12 a year and you can go "white label" with Echo for $48 per year. Many people are put off by having to pay for social services such as this but you have to consider that a source of revenue means something. Companies that charge are more likely to continue upgrading their services to satisfy their paying customers. This assumes that the service is a quality one that works well. Both Disqus and Echo meet that criteria. The jury is still out for me on IntenseDebate.

Storytlr Returns As Open Source Lifestream App

StorytlrStorytlr was a service that allowed people to create a stream of posts from a variety of services also known as a lifestream. Storytlr was different from a service like FriendFeed because the focus was on creating a website from the content instead of just a profile on a social network. In that sense Storytlr was a hybrid content aggregator and lightweight CMS. Unfortunately for users, including myself, the Storytlr announced they were shutting the service down effective 12/31. At the same time they decided to take the platform open source, allowing people to run their own version of the service. That was back on October 10th. 

Today the Storytlr team announced the open source version of the project. This is good news for people who want to create their own site based on the service. I downloaded the code and tried it out on my hosting account to see what they've done. For a first release it works pretty well. There are some key issues to be addressed. While I was able to add accounts from Delicious, Twitter and YouTube I had problems with Google Reader, Flickr and RSS Feeds. So while I think it's worthwhile to download and test it's definitely not ready for a production site now. That's okay because this is open source and I would bet that the issues get addressed.

There are a lot of other compelling features offered by Storytlr like multiple themes, embeddable widgets, Google Friend Connect and Disqus comment integration. I haven't tried them all on the new open source platform yet but a quick spin through shows that the key pieces are in place. The best part about it is that you're in control, can host it on your own domain, and keep it going as long as you want to.

You can see my test install over at http://live.awakenedvoice.com.

Will Verizon Change The Game In 2010?

Verizon LogoSo I was talking with a Verizon rep yesterday about switching my internet from cable to Verizon FiOS and I have to say they were very aggressive with their pricing offers for someone switching over from cable. I'm generally happy with my current cable setup but with all the video I upload I want quicker upload speeds than 1megabyte per second. Unfortunately my current cable provider does not offer any faster upload speeds on residential accounts. FiOS on the other hand offers 15/mb down and 5/mb up on their basic plan. For someone who uploads a lot of content the Verizon option is obviously better. And with prices like $45 per month for both FiOS and phone guaranteed for two years I was in for the change which also includes a $150 gift card after 60 days of service. It's pretty clear that Verizon is currently very serious about acquiring new customers.

At some point in the process the Verizon rep mentioned that things were going to get better in 2010 with respect to FiOS. Now perhaps it was just sales talk but he said that Verizon plans to "change the game" by offering 25/mb down and 25/mb up as their basic plan. So that would mean that everyone at the 15/5 tier would get the upgrade. If true, it could blow cable providers out of the water when it comes to residential internet access. As far as I know there's no cable provider that is currently willing to offer those speeds as a basic service level. I would imagine that the competition would be forced to offer similar deals.

This situation also has implications for content creators and small businesses who really want to leverage the power of rich media on the internet. High definition video, quality audio and boatloads of photos could be uploaded in a few minutes as opposed to an hour or more. And this can be done at a very accessible cost. On the content consumer side we can expect to see a greater appetite for rich media on computers and televisions alike. Services like those offered by Roku and Boxee which are getting more mature will help consumers get that content to televisions.

It usually takes one company to step up in order to change the paradigm in an industry. Verizon just might be the company to do that for the residential/small business internet access industry in 2010. Stay tuned.

Speeding Up Your Site With New Google Tools

This past week Google announced new tools for managing the performance of your websites. The video below provides a quick overview of how the new site performance tools work. You'll need a Google Webmaster Tools account plus two additional (and thankfully free) tools that are add ons for the Firefox web browser. Those add ons are Firebug and Google's Page Performance add on that can be found in the Webmaster Tools account screen as shown in the video.

Think About Adding Video To Your Site

If there has ever been a time to think about adding video to your website then that time is now. Recent breakthroughs in video hosting technology allow for the delivery of high quality video streams at a low cost. In addition, the online video audience continues to grow at a nice clip. Technology at the point of consumption continues to improve as well with companies like Boxee and Roku making it easier to bring web based video to the television. Television makers like LG have gotten into the act as well by baking web video access directly into their TV sets.

On the content creation side the landscape has changed for the better as well. There was a time when the capture of quality video required a camera that utilized MiniDV tapes which would then need to be transferred in real time to a computer. The cost of that part of the process was usually considerable, requiring an expensive camera and tapes, and time consuming as well. Now you can shoot high definition 780p and 1080p video utilizing flash recorders from companies like Kodak and Flip for under $200. These types of cameras record the video to flash drives that can transfer the resulting output files from camera to computer at high speed. Don't expect to shoot movie theater quality video with this type of hardware. After all, there's much skill that goes into creating professional video. But do expect to be able to create sharp videos that represent your ideas, products or services very well.

Once you've created your video you'll want to edit it so that you end up with the most professional presentation possible. Once again, there have been great advances in video editing software over the last few years. Microsoft has released an new, free Windows Movie Maker for Windows 7. Apple's iMovie, included with new Apple computers, is well known for being easy to use while producing great results. The bottom line is that you won't need to invest thousands of dollars in editing software in order to edit down the video you shoot into a nice final product.

What to do with the video you've created once it's ready for the world to see? Get it online of course! When I started publishing video one the web back in 2005 there weren't many good options besides YouTube. Even then the resulting quality of YouTube videos was not very good. YouTube has since upgraded their video conversion to high definition quality supporting both 720p, and more recently, 1080p as well. That means your high definition video uploads will look sharp on computers and televisions. Another web video host that has made great strides since the early days is Blip.tv. Blip has improved their video encoding quality, created an embeddable player that you can customize, allows for playlists that you can attach to custom embeddable flash players and supports syndication via many other sites, including the iTunes podcast directory. Both YouTube and Blip.tv are free. Blip offers an $8 per month pro account that adds features such as priority conversion to flash, auto conversion to iPod and mp3 format and password protected videos.

Another important part of the web video workflow process that has improved in recent years is integration with web publishing systems. Almost all systems, either web-based or self-hosted, support the embedding of video players from 3rd party hosting sites. Popular self-hosted web systems like WordPress and Drupal offer a wide variety of add on modules that allow you to do even more with videos you have hosted elsewhere.

So with all of the technology pieces of the puzzle in place you might be wondering whether it makes sense for your business to get involved with the production and publishing of online video. It's a good question to ask because it might not make sense for you. I think that the question you need to consider is whether or not you have anything visually interesting that you want or need to share. If you're selling software you might want to consider video screencasts that show off the features or show how to use your software. If you make a physical product you might want to show off the product or show people using the product. Two other key things to consider when making videos are passion and creativity. You want to try to speak to people in a way that expresses your passion and therefore ignites the passion of other people. And you want to be creative so that people find your work interesting and want to see more.

This is a lot of information to consider but thankfully you can dip your toe into the water and test out online video with a much smaller investment of time and money than you would have needed a few years ago. If you like the content that your tests yield and you are able to get positive feedback from viewers then you can consider making a greater investment of time and money in your online video efforts.